MARKETING TIPS & INSIGHTS
Digital Marketing Articles By The Dive Media Team
Everything You Need To Know About Fractional CMOs
What is a fractional CMO? What do they actually do? We’ll answer everything you need to know about fractional CMOs…
Agency, AI, or In-House: Which Is Best for Your Social Media Marketing?
If your business is ready to get serious about social media, you want to know you’re doing it right. But what are your options for implementing it? In this article, we compare the pros and cons of hiring a social team, utilising AI to manage your socials, and working with a social media marketing agency to find the best solution for you.
What is GEO and AEO?
If you’ve spent even five minutes in the marketing world lately, you’ve probably seen the terms GEO (Generative Engine Optimisation) and AEO (AI Engine Optimisation) everywhere.
And if you’re like most business owners, your first thought was probably: “Wait… is this something else I now need to pay for?”
Let’s break it down properly.
How to Outsource Digital Marketing That Gets Results
Rather than being left behind, businesses and brands that outsource digital marketing are getting a head start on their competition. Read on to discover what's possible when you outsource to grow your reach and capabilities, and what to look for when choosing a digital marketing partner.
The Rise of ‘Social SEO’: Replacing Hashtags with Keywords
Once upon a time, hashtags were the cornerstone of content discovery on social platforms. But in 2025, we're seeing a clear shift, and it's reshaping how businesses optimise their social presence.
What is Multichannel Marketing? How To Create A Multichannel Marketing Strategy
To effectively compete and achieve success, it's crucial to adopt a multichannel marketing approach that leverages various platforms to connect with potential customers.
How to Maximise Return, Sales & Leads as a Small Business (How Google Ads Works in 2026)
Tired of throwing money into Google Ads campaigns with little to no results? Things are about to change. With the right strategies and insights, you can turn your Google Ads campaigns into a powerful lead generation/sales machine.
Google Reverses Third-Party Cookie Plans (But What Does This Mean for Our Personal Data?)
Yesterday, Google announced that they have abandoned their plans to phase out third-party cookies in Chrome.
So why have they just reversed this decision?
101 New & Creative Instagram Caption Ideas for Businesses this Black Friday & Cyber Monday (Updated: 2026)
Elevate your Black Friday and Cyber Monday marketing with 101 creative Instagram caption ideas for your business. Discover proven strategies to engage your audience, drive sales, and maximise your holiday season success.
Essential Google Ads Terminology: Defined & Unpacked (The Ultimate 2026 Google Ads Guide)
The world of digital advertising can feel like a language all its own, filled with acronyms and technical jargon. What is a click rate? What is the difference between impressions and unique impressions? What is a conversion rate and how do I calculate it?
Are Remote Marketing Agencies The Future? & What Is It Like To Work With One?
It’s no secret that the hybrid work model is here to stay. But what happens when a business is fully remote? How do they fit in with the traditional business landscape?
Is Social Media Worth it for Your Business?
In today's digital age, social media engagement stands as a cornerstone of successful business strategies. Platforms like Facebook, Instagram, and TikTok offer more than just a space for businesses to showcase their products or services…
Digital Marketing Activities you Need to be Doing as a Florist to Grow Your Business
As a florist, your artistry and craftsmanship deserve to be showcased to the widest audience possible, and that's where digital marketing comes into play. What are the essential digital marketing activities that every florist should be doing?
Strategic TikTok Marketing to Grow your E-Commerce / D2C Business
The ecommerce landscape is constantly evolving, and TikTok has emerged as a game-changer for businesses looking to expand their reach and drive sales. So how do you implement an effective TikTok strategy?
Creating Engaging Content for Social Media: Best Practices and Creative Ideas in 2026
Actionable insights and strategic guidance to create impactful social media content. Drawing upon industry expertise and best practices, we'll explore effective methodologies and innovative approaches to content creation, as well as creative content ideas.
The Future of E-Commerce: Trends and Innovations Shaping the Online Retail Landscape in 2026
E-Commerce has become an integral part of the retail industry, revolutionising the way consumers shop and businesses operate. As technology continues to advance and consumer behaviours evolve, how do stay ahead of the curve?
Easy-to-Implement SEO Tips for Beginners
SEO stands for Search Engine Optimisation. It's a practice aimed at improving a website's visibility and ranking in search engine results pages (SERPs) organically, meaning without paying for placement. SEO involves optimising various aspects of a website, including its content, structure, and HTML code, to make it more attractive to search engine algorithms.
101 New & Creative Instagram Caption Ideas for Service Businesses this Valentine’s Day (2026)
101 Instagram Social Media Captions for Valentine’s Day 2026, for service-based businesses. Need creative, new caption ideas for Valentine’s Day this year? Check out this article.
How to Grow your B2B Business in 2026 with Digital Marketing (8 Easy Tips)
As a B2B business, leveraging the power of digital marketing is no longer a choice—it's a strategic imperative. Learn how to implement digital marketing effectively.
Why Every Business Needs a Digital Marketing Strategy
In today's dynamic business landscape, a robust digital marketing strategy isn't just an asset—it's a necessity. Dive Media believes in a no-fluff approach, valuing transparency and employing a mixed media, cross-platform marketing strategy that aligns marketing goals seamlessly with business objectives.
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