If you’ve spent even five minutes in the marketing world lately, you’ve probably seen the terms GEO (Generative Engine Optimisation) and AEO (AI Engine Optimisation) everywhere.

And if you’re like most business owners, your first thought was probably: “Wait… is this something else I now need to pay for?”

Let’s break it down properly.

SEO stands for Search Engine Optimisation. It's a practice aimed at improving a website's visibility and ranking in search engine results pages (SERPs) organically, meaning without paying for placement. SEO involves optimising various aspects of a website, including its content, structure, and HTML code, to make it more attractive to search engine algorithms.