Meet Your New Fractional CMO (Chief Marketing Officer)
A CMO and a team of specialists, all for less than one junior employee
Hire A Fractional CMO Australia
Most growing businesses hit the same wall with marketing: it feels like it’s going nowhere, there’s no clear strategy, and no one knows what to do next. You need senior marketing leadership, someone to own the strategy, direction, and results, but hiring a full-time CMO isn’t realistic yet.
At Dive Media, we act as your outsourced CMO, providing CMO-level strategy, clear direction, and a structured plan to drive leads, sales, and growth, without the cost of a full-time hire. If you’ve been searching for a fractional CMO for your business, a part-time CMO, or a budget-friendly alternative to building an in-house marketing team, this is built for you.
Senior strategy without the full-time cost
We never push tactics for the sake of it. Every move we make, from your first social post to your SEO overhaul, ties back to a clear, results-driven strategy designed to grow your business sustainably, not just chase short-term wins.
Full Digital Strategy and execution, all in one
Most CMO agencies talk about ‘full service’ but operate in silos. We manage every piece of your marketing, social, email, SEO, paid ads, and content together as one connected ecosystem, delivering stronger, smarter results that compound over time.
A True Extension of Your Team
You get senior-level leadership, clear direction, and a CMO who works closely with your internal stakeholders. You get full transparency on marketing data and are never left waiting for a response. We’re working alongside you and chatting to you every day.
Meet Your CMO:
Senior Marketing Leadership
As a senior CMO, Bethany doesn’t sit on the sidelines or hand over ideas and disappear. She takes full ownership of your marketing function, setting the direction, making the decisions, and staying accountable for the results.
Over A decade Of Global Digital Marketing Experience
Bethany has over 10 years of experience in digital marketing, working across Australia, New Zealand, North America, and Europe. She’s partnered with leading brands to drive real growth, bringing the kind of hands-on experience to achieve your business and revenue goals.
Premium Project Management
Bethany leads your marketing with clear systems and structure. She oversees the team, sets the priorities, and implements the processes, reporting, and workflows needed to keep everything running smoothly.
Additional Support, No Extra Cost
Most fractional CMOs are one person, available only part-time.
Dive Media gives you a CMO AND a full marketing team (plus availability every working day). Strategy is built to hit your goals, and then also executed without delays. Never lift a finger again.
-
![Woman with short black hair, wearing a pink blazer, looking at a tablet.]()
Copywriter
18 Years Experience
-
![Headshot of a smiling woman with long brown hair in a black turtleneck, wearing a silver necklace and earrings, against a plain white background.]()
Bethany Dive (Fractional CMO)
10+ Years Experience
-
![A woman with short, curly hair and a white collared shirt, smiling at the camera.]()
Graphic Designer
5 Years Experience
-
![Portrait of a smiling woman with long blonde hair, wearing a dark blazer and a necklace, standing near a white wall.]()
Social Media Specialist
4 Years Experience
-
![]()
Marketing Assistant
2 Years Experience
Chat To Us Today
Discover if a fractional CMO is right for your business
Don’t Work With Any CMO Agency, pick the best
Other Agencies
✘ Hidden fees and strict contracts
✘ Promised a team of experts but work with juniors
✘ Niche or industry-specific and lacking creativity
✘ Copy/pasted strategies
✘ Hold your assets hostage
✘ Afraid of KPIs and lack of reporting
DIVE MEDIA
✓ Pay-as-you-go subscription pricing
✓ Boutique, experienced team
✓ No lock-in contracts
✓ Entire team of specialists dedicated to your business
✓ Detailed, frequent, bespoke strategies
✓ Own your assets, forever
✓ Set quarterly KPIs and daily reporting with 24/7 access to custom live analytics dashboard
Internal CMO
✘ High salary
✘ Costs of training
✘ Recruitment and onboarding budget and resources required
✘ Diverse team of marketing specialists required
✘ AI-generated strategies
✘ Pay thousands per month for marketing software
Work Your Fractional CMO Does
Once you’ve onboarded with Dive Media, we implement your full-service strategy. This includes regular ongoing activities as well as specialised campaigns.
Organic Social Media
Monthly content planning, creation, and scheduling designed to increase visibility, engagement, and inbound enquiries. This includes content calendars, captions, creative direction, and ongoing optimisation based on performance.
Paid Advertising Campaigns
Campaign setup, creative direction, and ongoing management across key platforms to generate leads and sales. This includes audience targeting, budget allocation, testing, and regular performance optimisation.
Full Ecosystem Strategy
A complete marketing strategy mapped across social, SEO, email, and paid, aligned to your business goals and growth targets. This includes clear priorities, campaign planning, channel roles, and a structured roadmap your business can follow month to month.
Email Marketing
Campaign planning and automation setup to nurture leads, engage your audience, and drive consistent revenue. This includes campaign builds, flows, segmentation, and performance tracking.
SEO & Website Management
Technical optimisation and content strategy to improve search visibility and attract qualified traffic. This includes keyword research, blog content, on-page updates, and ongoing performance tracking.
Marketing Team Management
Your CMO leads the entire marketing function, managing a team of specialists across all channels. This includes task delegation, timelines, reporting, and consistent communication to ensure everything runs smoothly and delivers results.
Why use a Fractional CMO Service?
Hiring a fractional CMO gives your business access to senior marketing leadership without the commitment of a full-time hire. Instead of trying to manage strategy internally or coordinate multiple freelancers, you get one clear direction, one accountable lead, and a structured approach to growth. Here’s how working with a fractional CMO through Dive Media gives your business the edge:
Complete Strategy & Execution, Led by your CMO
Your CMO sets the direction across every channel, aligning social media, SEO, email, and paid into one cohesive strategy. Every activity is planned with purpose, connected to your business goals, and executed by a team that works in sync. The result is marketing that runs smoothly, builds momentum, and consistently moves your business forward.
Senior Leadership & Clear Accountability
Your CMO owns your marketing function from end to end, setting priorities, making decisions, and staying accountable for performance. You have one clear point of contact who leads the strategy, communicates progress, and ensures everything stays on track. This creates clarity, consistency, and confidence in how your marketing is managed.
A Full Team, Without Building One
Your CMO is backed by a team of specialists across content, SEO, email, and paid ads, all working together to deliver your strategy. Every task is managed, executed, and optimised without the need to hire, train, or coordinate an internal team. You get the capability of a full marketing function, with the simplicity of a single, structured solution.
What’s Included in our CMO Service
-
We build a comprehensive marketing strategy that connects every channel, social, SEO, email, paid ads, and content, into one unified growth plan tied directly to your business goals.
-
We create and manage platform-specific social media strategies that drive engagement, build brand authority, and expand your organic reach across Instagram, LinkedIn, Facebook, Pinterest, TikTok, and more.
-
From technical audits to content updates, we ensure your website is optimised for search visibility, improved rankings, and lead generation, with SEO woven into every part of your digital presence.
-
We plan, launch, and optimise targeted paid campaigns across Google, Meta, LinkedIn, and more to help you scale your reach, drive conversions, and maximise your marketing ROI.
-
We design and execute personalised email campaigns, automation flows, and nurture sequences to build stronger relationships, drive engagement, and move leads through your sales funnel.
-
We audit and refine your website’s user journey to improve lead capture, increase enquiries, and turn more visitors into paying customers, using data-backed insights and testing.
-
We produce high-quality content, from social captions to blogs, ad copy to website refreshes, designed to connect with your audience, support SEO, and drive action.
-
We track your performance across all channels with custom dashboards and transparent reporting, continuously analysing results and refining your strategy to keep your marketing moving forward.
Start With a Free Call
From early-stage startups to established industry leaders, our clients choose Dive Media’s Fractional CMO service because we make their marketing work harder. Every campaign is tailored to deliver results, whether that’s more leads, better retention, or faster growth. It all starts with a free call to discuss your goals.
-
![A man in a red sports jacket smiling, with a person in a red jersey in the background.]()
"Highly recommend!"
Dive Media's marketing has brought our business to the next level. Their strategy aligned so well with our business goals from the get-go. They are a great team to work with! Highly recommend!
Ronald Kuprowsky, Databyte
-
![A woman in a floral blouse arranging flowers on a countertop in a flower shop named Florence Grace Florist.]()
“My social media engagement and website traffic have increased ten-fold"
I have worked with Dive Media for over 2 years now. If you’re looking for a knowledgable marketing team who care about your business, I wouldn’t recommend anyone else... I have had great results since partnering with Dive Media. My social media engagement and website traffic have increased ten-fold and I love how they’ve elevated my brand!
Leah Taylor, Florence Grace Floristry
-
![]()
"It’s rare to find a creative partner who combines design talent with such a high level of professionalism and care"
I recently worked with Dive Media to create social media template kits for my new business, and I couldn’t be happier with the entire process. From start to finish, Bethany was an absolute dream to work with — professional, efficient, and so unbelievably creative.
Bethany took the time to really understand my brand and delivered designs that completely exceeded my expectations. Communication was seamless, deadlines were met perfectly, and the final product was not only beautiful but incredibly functional and easy to use. It’s rare to find a creative partner who combines design talent with such a high level of professionalism and care.
Rebecca Johnson, Oak Avenue -
![A smiling young woman with wavy brown hair and light makeup.]()
“I learnt so much about digital marketing"
Bethany was amazing, she really did her research on my business and facilitated a great strategy session. I learnt so much about digital marketing and started integrating a few ideas.
Angela Hession, Resume Helper
-
![A woman with shoulder-length blond hair, wearing a navy blue shirt with a logo, smiling in a casual setting.]()
"Incredibly personable and genuinely knowledgeable"
Bethany has great ideas on how to support and expand our marketing efforts and is an excellent resource to bounce ideas off. She also just gets on with it and gets the job done! Incredibly personable and genuinely knowledgeable in the diverse scope of digital marketing.
Lechee De Chavez, Emanate Technology
Full Service Marketing Frequently Asked Questions
-
A fractional CMO is a senior marketing leader who works with your business on a part-time or flexible basis. Bethany takes ownership of your marketing strategy, sets direction, and works with a team to execute everything needed to achieve your goals.
-
You get a dedicated CMO leading your marketing, not just a delivery team. Strategy, decision-making, and execution are all aligned under one person who owns the outcomes.
-
You get senior-level expertise and a full marketing team without the cost, time, or complexity of hiring, training, and managing internally. Everything is already set up and ready to go.
-
No. Your CMO manages the entire marketing function, including the team, timelines, and deliverables. You stay focused on your business while everything runs in the background.
-
You’ll be involved in key decisions, approvals, and direction-setting, with regular updates and communication. Day-to-day execution, planning, and management are handled for you.
-
This is ideal for growing businesses that need senior marketing leadership but are not ready to hire a full-time CMO. It works well for teams that want structure, direction, and consistent growth.
-
You get both. Your CMO builds the strategy and leads a team to execute across social media, SEO, email marketing, and paid ads.
-
We operate with a waitlist, with current wait times around 4-8 weeks.
Strategy and planning begin immediately, followed by execution shortly after. Timelines are clearly mapped so you know exactly what’s happening and when.
-
Success is measured against your business goals, including leads, sales, and overall growth. You’ll receive regular reporting and insights so you can clearly see performance and progress.
-
Your CMO can work alongside your existing team, providing leadership, structure, and direction. This often improves performance and ensures everyone is aligned and working towards the same goals.
-
Your CMO monitors performance closely and makes adjustments as needed. Strategy, campaigns, and channels are continuously optimised to improve results.
-
The service is designed to be flexible and adapt to your business needs. Many clients continue long-term as their marketing scales, while others use it to build strong foundations before transitioning internally. We have no lock-in contracts so you can scale up or down as you need.
WANT US TO HELP YOU GROW ONLINE?
We’re Here To Help